The power of story has been used through the ages to inspire, motivate, and influence.

In the words of Maya Angelou “At the end of the day people won’t remember what you said they will remember how you made them feel”

Stories create “sticky” memories by attaching emotions to the things that we hear, all great leaders understand the power of story and it is an essential skill that can be taught and learned.

This program will explore the impact and skill sets required to use metaphor in business to ensure your message is heard and remembered. Participants will learn the age-old art of story telling and how to mine their own experiences and leverage those of others to deliver a story with authenticity and impact.

Participants will:

Understand the importance of storytelling in business


Learn how to incorporate all the senses to bring a story to life.


Create a story board to develop structure and depth


Explore the heroes journey as part of the story telling process


Practice story development and delivery

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